DailyMail.com Editor: ‘Figuring What Will Do Well on Facebook is Such a Crapshoot.’

By: Brian Morrissey | Digiday

Martin Clarke is a busy man. He serves as both editor-in-chief and publisher of DailyMail.com, while splitting his time between London and New York, with regular trips to Sydney thrown in.

Last week marked a significant milestone in the celebrity news-driven site: It dispensed with the MailOnline brand to be simply DailyMail.com in the U.S. market. (It will retain Mail Online in the U.K. in order to differentiate the site from the newspaper.)