By: E&P Staff Last March, The Dallas Morning News unveiled AdSource.DallasNews.com, a one-stop portal for print and online advertisers. Since the launch, the paper said today, it has received more than 17,000 ad material uploads, collected new leads, and increased page views.
AdSource.DallasNews provides information regarding mechanical specifications, rates, deadlines, and the ability to access electronic tearsheets and upload materials around the clock for print and online advertising.
?We?ve been very pleased with the response we?ve received so far from our customers, and we?re planning to develop additional functionality,? Patricia Blair, senior director of advertising marketing at the Dallas Morning News, said in a statement. ?We look forward to adding the capability for our established clients to reserve, revise and cancel display ads, and to provide more interactive and personalized content that strengthens client loyalty.?
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