'Dallas Morning News' Launches Shopping, Social Media Portal

By: E&P Staff The Dallas Morning News on Wednesday launched DFWblastoff.com, a portal featuring an online shopping mall with more than 400 retailers and a social media network that rewards users for inviting friends to shop on the site.

Blastoff Network developed the portal for the Morning News and WFAA, the Belo Corp.-owned ABC television affiliate in Dallas.

The site includes local news and lifestyle content in addition to the shopping feature. The site includes a cash-back program that pays members when their friends and family shop online through the site.

"DFWblastoff.com not only creates a great home page portal experience for local consumers, but also puts money in their pockets," Adam Smith, co-founder of Blastoff Network, said in a statement.

Morning News President and General Manager John McKeon said the site is a "one-stop portal to shop local retailers and access our news and information portfolio."


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