Danish Newspaper Turns Spotlight on Its Own Journalism

"One problem in journalism is that we look very critically at all other institutions in society, but not so much at ourselves," Bjerager said in an interview. "Do we actually serve the public? And do we live up to our own expectations?"

In order to look at themselves through the eyes of their readers, Kristeligt Dagblad, a small newspaper about the big life questions, created a rather self-critical, transparent annual report evaluating their own service. It was distributed as an insert to all readers last Friday.

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