DBUSINESS GETS LOCAL

By: Dbusiness.com Network Gets Redesign




Dbusiness.com is changing its name to LocalBusiness.com.



The company, which quickly expanded to a network of 27 sites that

specialize in localized business news coverage, has opted for a new name

for better brand recognition.



The name change will be accompanied by a new logo, a re-design of the site,

and a marketing and advertising campaign to appear over the next few

months.



LocalBusiness.com, based in Ft. Lauderdale, Fla., has made content deals

with the likes of Belo, whose newspaper and TV Web sites carry

localbusiness.com stories.



Another Web site targeting small businesses with local business news is the

recently launched Work.com, a joint initiative of Dow Jones & Co. and

Excite@Home.







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Related stories:



BELO INTERACTIVE PARTNERS WITH DBUSINESS.com (07/26/00)



DBUSINESS.com PARTNERS WITH ADSTAR.com (07/28/00)













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