Westchester County, NY – Tuesday, October 4, 2011 – The Journal News today announced it launched DealChicken, a unique daily deals site, as part of a larger rollout by Gannett Co., Inc, (NYSE: GCI), The Journal News’ parent company, to more than 50 markets across the U.S. by the end of 2011.
More than just another daily deal site, DealChicken merchants benefit The Journal News’ long-established presence in Westchester County, NY. The Journal News’ deep local connections to, and understanding of, the Westchester community will help DealChicken effectively serve both merchants and consumers and build long-term relationships that last beyond a single daily deal. DealChicken has already been highly successful in building brand awareness and delivering a loyal following of repeat customers for local merchants in Phoenix, where the service launched in September 2010. Additionally, merchants have the opportunity to promote their local deal and business through online and print advertising with The Journal News.
“As a part of the Westchester community for more than 180 years, The Journal News is committed to the long-term growth and success of the merchants we do business with," said Janet Hasson, President and Publisher. "DealChicken provides another way to promote our great local businesses and all they have to offer with consumers. DealChicken representatives understand the neighborhoods and blocks where Westchester consumers live, work and shop better than anyone else. Deals are specially selected for Westchester residents by Westchester residents to deliver unique deals and experiences that help them discover the very best of our city from local restaurants to local adventure tours and getaways.”
Consumers can sign up now to receive future DealChicken Westchester daily deals by visiting dealchicken.com. Local merchants interested in partnering with DealChicken on daily deals should also visit the web site. Merchants determine how many people must agree to purchase the deal in order for it to “hatch.” Revenue is shared between the merchant and DealChicken.
About DealChicken
DealChicken is a unique, digital daily deals offering from Gannett that will provide consumers with great local deals and offers from local merchants in more than 50 markets across the U.S. by the end of the year. Gannett’s powerful network of broadcast, digital, mobile and publishing properties offers local merchants enhanced marketing power to reach consumers and build long-term relationships. Deal sales and selection are done locally and are geared specifically toward the interests of local area residents.
Consumers who are interested in receiving DealChicken.com deals and local merchants who want to partner with DealChicken should visit dealchicken.com for more information.
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