In mass media, we have debated for generations whether content or distribution is king. Turns out neither is. There is no king. Instead, the kingdom is ruled by the relationships among its citizens.
Relationships, of course, fuel Facebook’s empire as it connects people with each other. Relationships inform Google as it uses what it knows about each of us to deliver greater relevance in everything from search results to email prioritization to maps. Each of these giants knows every one of us as an individual. Each is a personal services company.
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