Debunking Ad Blocking's Big Myths

Those on edge about the increasing popularity of ad blocking found a lot to worry about over the past few months.

The sharp rise in ad blocking adoption and Apple’s entry into the space are clear indications that the ad blocking problem hasn’t gone away and will only grow with time. But while the press and industry frenzy has unearthed some real concerns, it has also created — or failed to address — some big misconceptions about the technology.