Declining Facebook Reach Squeezes Publishers’ Branded-Content Business

Posted Thursday, February 22, 2018 9:30 am

Max Willens | Digiday

The decline of organic reach on Facebook is affecting publishers’ branded-content studios, too.

Over the past six months, the amount of money publishers spent to distribute branded content on Facebook has risen dramatically, according to Keywee, a content marketing tool.

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Declining Facebook Reach Squeezes Publishers’ Branded-Content Business

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