Streaming TV’s ascendance over broadcast and cable isn’t as complete as it seemed, a report from the measurement firm Nielsen is set to suggest.
Streaming accounted for 41.9% of U.S. TV viewing time in February, compared with 47.4% for so-called linear TV, according to unreleased Nielsen data described by people with direct knowledge of the numbers.
That’s a reversal from Nielsen’s most recent monthly Gauge report, which said TV viewing in January was 47% streaming and 42.7% linear, as well as Nielsen’s announcement last year that streaming had surpassed broadcast and cable viewing in May for the first time.
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