Some day very soon, there'll be universal understanding that the print/digital divide was a distraction for publishers. Operating a brand with a strict gulf between print and digital divisions, both in terms of revenue generation and culture within the newsroom, will go the way of the dodo - and there'll be much rejoicing.
At best the distinction between print and digital was born out of a recognition that audiences on one platform aren't necessarily the same audiences on the other, but too often the split is absolute, and the publisher can essentially be running two different businesses linked only by a shared name for the sake of it.
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