Denver Post Print and Digital Audience Dominates Market

Press release from the issuing company.

Monthly visitors to DenverPost.com hit 6 million; mobile traffic increases 85%

DENVER (Oct. 25, 2010) -- The Denver Post and DenverPost.com continue to dominate all media in the metro area market, according to a detailed analysis of the latest audience figures compiled by The Post. Over the past six months, Denver Post online traffic and mobile page views have exploded, while the printed Post showed modest declines in circulation.

According to the current Denver Scarborough Report and Omniture online traffic reports, one issue of The Sunday Denver Post is read by 1,085,000 adults and an average of 707,000 read the daily Post. Those print readers combined with the 1,515,000 average weekly DenverPost.com unique visitors gives The Denver Post a total weekly audience of 2.9 million and a monthly audience of 7.3 million, which represents the largest total audience in the 118-year history of The Denver Post.

"As soon as new platforms for viewing news, information and advertising are introduced, we're making sure that The Denver Post brand is available on them," said Denver Post President and Chief Executive Officer Jerry Grilly. "People have so many choices to receive information today and our new numbers prove the majority are continuing to choose a name they can trust - The Denver Post."

"We now have apps for our news coverage, our pro football coverage and snow report," said Grilly. "The snow report app includes Twitter feeds so users can instantly find which resort has the best snow, and get deals directly from that resort. Our Colorado Travel Twitter feed is followed by thousands of people looking for vacation deals and discount getaways. This month we launched Denver Daily Deals, a collective-buying program that can save our readers 50 to 80 percent on things they use every day. And we're very excited about our brand-new iPad app, which will be released by the end of the year. These new products are clearly resonating with our readers and advertisers."

The Denver Post recently filed its annual September Publisher's Statement with the Audit Bureau of Circulations (ABC), the industry's official monitor of newspaper circulation in the United States. The numbers are being released today in ABC's FAS-FAX report.

Circulation for the six months ending Sept. 2010 for the Sunday Denver Post was reported at 472,664, circulation for The Saturday Post was 376,548, and Monday through Friday circulation was 309,863. Compared to the March 2010 ABC Publisher's Statement, the latest circulation numbers show minimal declines - Denver Post Sunday and Saturday circulation declined by three percent and the daily Post declined by seven percent. During the same time
period, users of The Post's digital sites increased 11 to 85 percent.

"Every week our total print readership averages 1.4 million adults, which blows all our competitors away," said Bill Reynolds, Denver Post Senior Vice President of Circulation. "Our print, digital and mobile audience numbers dominate the market, delivering outstanding results to our advertisers."

DenverPost.com continues to be Colorado's most-visited website. According to Omniture, over the past six months (April - Sept. 2010) DenverPost.com averaged over 5.5 million unique visitors each month, an 11 percent increase when compared to the previous six-month average (Oct. 2009 - March 2010). Last month alone, DenverPost.com had 6,007,000 unique visitors who accessed more than 38 million pages. The network of all sites owned by The Post, which includes DailyCamera.com and BroomfieldEnterprise.com, had 7,332,000 unique visitors accessing 46 million pages in September, according to Omniture.

As more and more people use smart phones and other devices to access news and advertising information on the web, The Denver Post mobile website has seen exponential growth, reaching a new high of 3.6 million page views in September. According to Omniture, over the past six months (April-Sept. 2010), page views of m.denverpost.com averaged 2,493,000 each month, an increase of 85 percent when compared to the monthly average for the previous six months (Oct. 2009-March 2010). Nearly 16,000 people have downloaded the Denver Post iPhone app since its debut in June of this year.

The Denver Post also dominates the evolving social media marketplace. More people follow The Post on Facebook and Twitter than any other local media competitor. As of Sept. 2010, The Post has 404,000 combined followers on Twitter, a 115 percent increase since April 2010. On Facebook, The Post has 59,000 combined fans, a 150 percent increase since April.

Sources: 2010 R.1 Denver Scarborough Report, Denver DMA geography; Total Omniture weekly average and monthly unique visitors for September 2010; Denver Post website network includes Prairie Mountain Publishing sites; DenverPost.com includes DenverPost.com/classifieds and YourHub.com; October 2009 - September 2010 Omniture and OpenX.