Despite Missteps, Yahoo Also Leaves Behind a Big Legacy

Posted Thursday, July 28, 2016 10:26 am

Lucia Moses | Digiday

Yahoo’s narrative is usually framed as a story of squandered opportunities, a onetime internet star that succumbed to mismanagement, leading to its acquisition by Verizon, announced this week. It’s easy to forget that Yahoo pioneered a lot of things in online advertising, though.

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Despite Missteps, Yahoo Also Leaves Behind a Big Legacy

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