Despite Second Coronavirus Wave, Consumer Confidence Ticks Up and Brakes on Ad Spend Not Slammed Yet

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After months of ominous predictions, the second coronavirus wave is now rising over the United States, with hospital beds filling up, school systems closing, cities and states imposing new lockdown and safety measures and people bracing for another stretch of isolation.

But advertisers — so far, at least — have kept up their spending, according to the chief revenue executives of five different media companies.

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