Despite Skepticism, Twitter Delivers for Brands

By: John McDermott | Digiday

It’s gotten increasingly difficult to tell whether Twitter is an over-, under- or accurately rated tool for brands and publishers. Wall Streeters have recently called for Dick Costolo to be ousted as CEO, even though Madison Avenue has gone to the mat for him. Also recently, digital media consultants BRaVe Ventures said the naysayers were wrong; Twitter is poised for a comeback this year.