Differentiation, presentation and data: Diving into the WSJ’s newsroom strategy

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“The strategic shorthand of what we’re pursuing right now is quality at scale,” said Wall Street Journal Editor-in-Chief Matt Murray, during a presentation at WAN-IFRA’s recent Virtual World News Media Congress.

“We’re the biggest we’ve ever been, but our basic premise is that we have a lot more gains that we can make, growing our audience and growing our reach with quality journalism without compromising the core identity. And we’re in a pretty good position for that right now,” he said.

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