Digital Ad Growth Has Resumed And Paid Content Has Helped, WPP Says

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By: Robert Andrews | PaidContent.org

“Direct, digital and interactive have resumed their relatively stronger growth rate, when compared to traditional media,” according to the world’s largest ad agency.

Reporting half-year earnings, WPP says income from direct and digital advertising hit $2.1 billion (28.1 percent of its total), behind its target of 35 40 percent in three to four years.































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