Digital Ad Spending to Pass TV in U.S. by 2017, New Forecast Says

By: Alexandra Bruell | Advertising Age

Global ad revenue will grow 4.8% to $536 billion in 2015, according to a new forecast from Magna Global. That's roughly in line with the group's last forecast, in June, when it said it expected 4.9% growth next year.

The top line is similar to another forecast, from ZenithOptimedia, predicting that global ad spending will rise 4.9% in 2015 to $545 billion.