Digital Ads to Overtake Traditional Ads in U.S. Local Markets by 2018

Posted Wednesday, October 26, 2016 11:45 am

Suman Bhattacharyya | AdAge

If there was any doubt that the future of local advertising is digital, the latest local ad revenue forecast from BIA/Kelsey confirms that revenue from local-focused online ads will exceed that of traditional ads aimed at local audiences by 2018.

It's part of a digital transformation of local-focused ads in communities across the country, and risks sidelining traditional print ads.

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Digital Ads to Overtake Traditional Ads in U.S. Local Markets by 2018

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