Digital Advertising 2.0 Has Arrived, The New York Times Finds

Posted Friday, July 29, 2016 9:21 am

Rick Edmonds | Poynter

As the New York Times suffered sharp print losses like other newspaper companies in the second quarter, it experienced a "tipping point" in digital advertising as well.

President and CEO Mark Thompson said that in recent months "traditional display" like banners have accounted for less than half of digital ad revenue.

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Digital Advertising 2.0 Has Arrived, The New York Times Finds

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