Digital Coupon Use Up 59.9% In 2010: Kantar Media

Kantar Media report:

For the calendar year-to-date (CYTD) period ending September 30, 2010, the number of digital coupon events increased by 59.9 percent versus the same period in 2009 across key websites tracked by Marx, a Kantar Media solution. Additionally, 267 manufacturers distributed digital coupon offers, an increase of 23.0 percent compared to the 217 manufacturers that were active in CYTD 2009 across these key websites. "Digital coupons are becoming a core component within the overall promotion mix for Consumer Packaged Goods (CPG) manufacturers. As with traditional FSI coupons, consumers actively engage with digital coupon websites in the home to make purchase decisions," said Mark Nesbitt, President Kantar Media Intelligence. "Digital promotion tactics continue to evolve as manufacturers gain experience and fine-tune best practices related to key websites, face value, expiration, timing, and other factors. Marx helps our clients break through the competitive digital promotion clutter to deliver the right offer to the right consumer," said Nesbitt.

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