Digital Giants Get Bigger At the Expense of the Small Blog Sites

By: Felix Salmon | The Guardian

This was the year that digital media got big and got optimistic. While that’s good news for the mobile-native winners, the new influx of money and scale is bad for the second and third tier. How huge is the market now? Well, three years ago, AOL bought the Huffington Post for $315m (£200m), after the site posted 2010 revenues of $30.7m (£19.7m). That was a huge deal, which cemented HuffPo’s top-dog status. Today, by contrast, both figures look downright modest.