Digital Influencers Have Changed Advertising. They’re Changing Journalism, Too.

Posted Friday, December 7, 2018 7:50 am

George Civeris | CJR

The rise of social platforms has brought with it a new kind of celebrity: the digital influencer.

It’s a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than traditional media figures.

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Digital Influencers Have Changed Advertising. They’re Changing Journalism, Too.

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