Digital Video Myths Debunked

By: Eric Blattberg | Digiday

The digital video industry has a lot going for it: online video viewership is rising, advertising budgets are growing to match and big media players are acquiring digital content networks like Fullscreen and Maker Studios for hundreds of millions of dollars.

And yet, there are reasons to temper optimism, especially when it comes to digital video matching the enduring power of television, both with consumers and with big brands. We spoke to experts and crunched the numbers to debunk popularly held digital video myths.