Disney completed several big deals with big personalities during Bob Iger’s tenure, including the acquisitions of Steve Jobs’ Pixar and 21tst Century Fox assets from Rupert Murdoch.
Recently interviewed by CNBC’s David Faber with a backdrop that included a full-scale Millennium Falcon at Disney’s “Galaxy’s Edge” theme park experience, outgoing Disney chairman Bob Iger said all of his big deals shared a critical narrative element: needing to build scale in both platform and intellectual property in an era of technology disruption.
“It put us on a path to achieving what I wanted to achieve, which is scale when it came to storytelling,” Iger told CNBC.
Being “a successful, effective storytelling engine,” is a business model that has been changed by an era of technology disruption. “I’ve never seen a world that has changed, or is changing, as rapidly as the one that we live in today,” Iger said.
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