Display Ads' Dubious In-View Performance

Posted Friday, September 7, 2012 9:43 am

By: eMarketer.com

Are media buyers really spending half of their display ad budgets on wasted impressions?

According to second quarter findings from AdSafe Media, perhaps.The ad verification service provider found that less than half of the ads worldwide purchased on ad exchanges, networks and publisher sites that passed through its system were in-view.

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Display Ads' Dubious In-View Performance

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