Display Ads See Double-Digit Growth In Q1

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By: Nielsen

According to Nielsen’s quarterly Global AdView Pulse report, the first quarter of 2013 held few surprises for media sectors—continuing trends established in recent years. Television remained the dominant media type in terms of advertising investments (with 59% media share and 3.5% global growth), and it appears that TV will maintain this position at least for the short term. TV advertising, however, was not immune to the economic problems in Europe in Q1, leading to a 2.9 percent decrease in this region.































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