Do Agencies Even Want Journalists to Write Ad Copy?

Posted Friday, January 30, 2015 7:55 am

By: Lucia Moses | Digiday

When Condé Nast announced it would use its editorial staff to produce content for brands, journalistic purists were predictably aghast. Involving editorial people in selling ads goes against the traditional separation of the two sides of the business, after all.

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Do Agencies Even Want Journalists to Write Ad Copy?

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