Do Article Tags Matter? Maybe Not For Traffic, But Publishers Are Using Them to Glean Insights

Like all Nieman Lab stories, the one you’re reading right now will be anchored by a handful of tags connected to the themes, people, and companies mentioned within. Theoretically, keywords like “tags,” “tagging,” “article tags,” and “metadata” would be helpful in directing people to this, or other, stories, about the mechanics of news discovery.