Don’t Try Too Hard To Please Twitter — and Other Lessons From The New York Times’ Social Media Desk

By: Michael Roston | NiemanLab

The past year brought major changes to The New York Times. The social media desk’s editors joined a new department, Audience Development. Our team gained new resources as we combined efforts with colleagues who previously ran the Times’ Facebook page on the business side of the company, formalizing a relationship that had been more casual. Our desk now works alongside teams focused on search engine optimization, community management, newsroom analytics, and growth.