Dow Jones CEO in Memo Predicts 'Brighter' Future

By: Richard Zannino, Dow Jones Inc. CEO, sent a memo to staff this morning on the nearly-completed sale to Rupert Murdoch's News Corp.

It was titled, "Merger Offers Bright Future for Our Business," and he opened by calling it "an extraordinary day for Dow Jones and our customers, employees and shareholders."

Excerpts from the text follows.

I'd like to use this opportunity to discuss with you what a merger would mean for Dow Jones and for you.

First and foremost, Rupert Murdoch and News Corp. will be investing in a growing, profitable and vibrant enterprise. Customers are using our products in ever-increasing ways and numbers. Our revenues are up. Our earnings before special items so far this year are up 30%; last year, they were up nearly 15%.

If you look back on these past 18 months or so, we've made remarkable progress transforming this company. We started by realigning around customers and markets. We also updated and improved products, including redesigning the Journal and Barron's to make them more relevant and appealing to readers in this digital age. We?ve invested heavily in our digital operations. We bought and integrated Factiva into the vitally important Enterprise Media Group where pioneering new solutions such as our algorithmic trading applications are extending famous brands such as Dow Jones Newswires. We've attracted new talent to our operations; we've found ways to run our businesses smarter and leaner; we've installed new marketing programs, systems, processes and technology to provide our customers with our differentiated and indispensable content whenever, wherever and however they want it.

A deal with News Corp. will further accelerate this performance.

News Corp. has long coveted Dow Jones for its prestigious brands and products. It offered a 67% premium on our stock price ? a great deal for our shareholders. It is willing to pay this handsome price for Dow Jones because of our brands, products, people and performance and because it recognized an opportunity to expand what we do best in new ways and into new places.

News Corp., through vehicles such as the Fox Broadcast Network, its cable channels and interactive properties such as MySpace, has broad marketing platforms and channels of distribution to take our indispensable and differentiated content to new and bigger audiences. With nearly $30 billion in annual revenue, News Corp. has the money ? and the intention ? to invest in our businesses on a scale we can't.

We owe a deep debt of gratitude to the Bancroft family - their stewardship helped make the Journal, Newswires, Barron?s and other Dow Jones products the icons that they are. They insisted before they would endorse a sale that any deal include a mechanism to protect the independence and integrity of the journalism at Dow Jones. We've done that with the cooperation of News Corp.

But great journalism isn't just conjured from academic exercises or ideals. As you've heard me say many times before, we can't have great journalism without a great business to support it. And without the journalism, there is no business. This combination with News Corp. acknowledges as much in a very real way. It gives our newspapers, Web sites, newswires and newsletters a foundation on which they can thrive. We have the chance to continue the legacy the Bancrofts worked so hard to create.

I know this doesn't end the uncertainty. Closing a transaction of this sort will likely take three months or so. And we can't begin to predict the details of the integration to follow. In this interim, we'll do our best to keep you informed. We'll try in particular to advise as soon as possible of any developments that might affect you directly.

Until there is more to say, allow me to close with a salute to all of you. Through this anxiety, you delivered an outstanding second-quarter. I am sure you'll do the same in the third quarter by your continued focus and commitment.

This company wasn't built by the words we publish. It was built by the people who chose them and the people who made it possible for our customers to read them. It was built by the people who sold the news and the ads, the people who balanced the ledgers, who answered the phone and who wrote the code. That is not going to change.

The bright future for Dow Jones is built on your commitment. I am convinced it will be even brighter ? for the company and for the vast majority of you ? in partnership with News Corp. I am honored to be a part of your work ? today and well into the future ? as we together write this exciting new chapter in the history of Dow Jones.


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