Digital newspaper business models that rely on advertising to mass audiences are “catastrophically unprofitable and unsustainable” says the publisher of one of the world's first and most successful media paywalls .
Will Lewis, the chief executive of Dow Jones and publisher of the Wall Street Journal (WSJ), told the NewsMediaWorks Future Forum a decision to charge readers to access premium content early on in the transition to online media has proven to be a winning strategy.
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