Dow Jones Chooses FeedBurner to Manage, Monetize Podcasts and RSS

Posted Tuesday, December 5, 2006 12:00 am

By: E&P Staff Dow Jones Online has chosen feed content management provider FeedBurner Inc. to manage and monetize its RSS and podcasts on the Wall Street Journal Online, Marketwatch.com, and Barron's Online.

"Our innovative service offering and integration with the Web's most popular social media services will enable these Dow Jones properties to improve the engagement level of RSS feed subscribers, and build an audience that is attractive to online advertisers.? said Rick Klau, vice president of publisher services for FeedBurner in a statement.

Comments

No comments on this item Please log in to comment by clicking here

Scroll the latest job openings

Post or search jobs now

Latest E&P Exclusive Reporting

How Deseret News is shaping its future at 175

At 175 years old, Deseret News isn’t resting on its legacy — it’s redefining it. Born of pioneer grit and rooted in faith, the Salt Lake City newsroom is embracing the future with AI tools, video storytelling and digital-first products — all while staying true to its mission of elevating national conversations around family, freedom and faith. From the front lines of breaking news to the launch of new podcasts and training programs, this historic institution is proving that tradition and innovation aren’t at odds — they’re fuel for the next chapter.

AI insights from a media roundtable

E&P columnist and media strategist Imtiaz Patel convened a closed-door roundtable of senior media leaders — from local publishers to national broadcasters — to confront a rising reality: AI is already rewriting the rules of engagement, audience and revenue. With consumer behavior shifting rapidly and tech giants controlling distribution, executives are scrambling to rethink business models before the next disruption hits. In this month’s editorial, Patel distills the key themes that emerged — from operational overhauls to the urgency of building trust-driven communities — and offers a sober warning: hope is not a strategy. The time to act is now.

Read more E&P Exclusive Stories

Latest (Proudly Printed) Magazine

Latest Marketing Partner Case Studies

Case Study: How Hometown News Florida cut production time by two-thirds with SCS’s Automated News Pagination

Producing 15 local newspapers every week with just four paginators sounds impossible — but for Hometown News Florida, it’s the daily grind. Each edition must hit the press on time, packed with community coverage that reaches more than 200,000 readers along the state’s east coast. Yet what once took an entire workday now happens in a fraction of the time, thanks to automation tools from Software Consulting Services (SCS). By integrating SCS’s Scoop and Automated News Pagination systems, the team slashed production hours, streamlined workflows, and proved that technology can actually give local journalism more breathing room — not less.

Stars and Stripes sets standards: Publishing core values to earn trust

In an era when public trust in journalism has sunk to historic lows, Stars and Stripes — the independent news organization serving America’s military community — has taken a bold step. By adopting and publishing a clear Statement of Core Values, the paper is not only reinforcing its own commitment to impartiality and transparency but also offering a replicable path for every newsroom seeking to rebuild credibility.

SCS and SIGNiX announce strategic partnership, bringing notarization automation to SCS’s advertising solution

SCS is proud to announce a strategic partnership with SIGNiX, a leading innovator in digital signature and remote online notarization technology, marking a significant step forward in delivering secure, seamless and modern document solutions.

/casestudies/index.html

Latest Marketing Partner News

From readers to sustainers: How 220 news sites are growing audiences and revenue

In the race to build sustainable news businesses, the most successful publishers aren’t chasing clicks—they’re building relationships. That’s the key insight from Daniel Williams, founder and CEO of BlueLena, who shared new findings from more than 220 independent news sites and 6 million reader interactions. From reader motivations to revenue strategies, Williams pulled back the curtain on what’s actually working in local media heading into 2026. “We’re not guessing anymore,” he said. “We’ve got the data, and it’s changing the game.”

See More Partner News

What 4,000+ Governments & Law Firms Like About Self-Serve Legal Notice Software

Five years ago, Column set out to revolutionize the cumbersome process of publishing public and legal notices, and today, their self-serve platform is delivering results. With intuitive features like flexible document uploads, instant proofs, and real-time price transparency, Column has simplified workflows for over 850 publications and 4,500 organizations, helping law firms, government agencies, and businesses save time and reduce frustration. By offering free training and innovative tools, Column has boosted newspaper staff efficiency by 270% and allowed legal reps to handle up to 67 daily notices, earning praise for transforming an outdated industry standard.

Dow Jones Chooses FeedBurner to Manage, Monetize Podcasts and RSS

Comments

Give the gift that helps keeps journalism strong

Briana Wilson named general manager of Selma Times-Journal in Alabama

Deseret News launches ‘Deseret Voices’ podcast with award-winning journalists McKay Coppins and Jane Clayson Johnson

Austin C. Jefferson joins Streetsblog New York City as Albany bureau chief

How Deseret News is shaping its future at 175

AI insights from a media roundtable

How The Post and Courier turns community support into journalism funding

Chris Reen, E&P’s Publisher of the Year