Dow Jones Finds Silver Lining In Online Unit

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By: While Dow Jones & Co. Inc.'s third-quarter earnings report was fairly bleak, the publisher found a glimmer of optimism in its online unit.

CEO Peter Kann told analysts Thursday that Dow Jones' Consumer Electronic Publishing unit is now cash-flow positive, thanks to gains posted in both advertising revenues and circulation.

While the company's overall third-quarter ad revenues were $185.3 million, down from $220.45 million a year ago, advertising on WSJ.com sites was up 24%. That includes ads on WSJ.com, Barron's Online, CareerJournal.com, and other sites.

As of Sept. 30, there were 664,000 subscribers to WSJ.com, a 9% increase over last year, the company said.

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