By: Wayne Robins Paid Subscription Site Still Isn't Making Money
Does Dow Jones & Co. Inc. charge enough for subscriptions to The Wall Street Journal's Web site (http://www.wsj.com)? Some Dow Jones executives think not and are weighing the merits of a price increase.
Considering the amount of information on the Journal's site, Scott D. Schulman, president of Dow Jones' consumer electronic publishing division, told Dow Jones Newswires in a story published in the Journal last week, "We do feel the price is a very low one." Subscribers to the print edition pay $29 a year for access to the online Journal; nonsubscribers pay $59.
According to the article, the Journal's primary site had 574,000 subscribers as of March 31. Though the site is undoubtedly "one of the Internet's few successful pay-for-access Web sites," the story said, it is still not turning a profit.
Wayne Robins (wrobins@editorandpublisher.com) is an associate editor covering new media for E&P.
Copyright 2001, Editor & Publisher.
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