Dow Jones Names New Marketing Chief

By: E&P Staff Dow Jones appointed Paul Bascobert chief marketing officer for its Consumer Media Group (CMG). He was most recently the group's senior vice president, operations. Bascobert reports to Todd Larsen, the chief operating officer of CMG.

In his new role Bascobert will oversee increasing circulation and finding new growth opportunities.

"Paul's a superb executive with a rock solid track record at developing customer resource tools and creating marketing programs," Larsen said in a statement. "Under his leadership at Dow Jones, he re-engineered the company's customer management infrastructure and launched innovative programs for advertisers."

Bascobert also served as executive vice president at Braun Consulting where he worked with The New York Times, DirecTV, and OnStar.