By: E&P Staff The Arkansas Democrat-Gazette in Little Rock will install a DSI/Circulation system from Data Sciences Inc. of Laurel, Md. The system relies on an Oracle database and Windows clients.
Wehco Media's flagship (circulating more than 180,000 daily, 280,000 Sunday) spent a year and half shopping for a circulation system that could quickly be put to use in support of marketing programs, according to circulation Director Larry Graham, who cited the DSI system's ability to handle demographic and psychographic data."
DSI President Mark Ganslaw said his company's experience with remote offices and large distribution areas will help the statewide daily in its transition from its existing circulation system.
DSI/Circulation also was licensed to Hollinger International's Chicago Sun-Times, which simultaneously will install a DSI/Advertising system. Both systems will uses a common Oracle relational database and support marketing and promotion.
Noting his previous experience with DSI systems elsewhere, Sun-Times Operations Vice President Barry Mechanic said he anticipates enhancements will be made to the two systems in Chicago to support the paper's "many and complex" requirements.
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