DTI Debuts MediaPool CMS

By: E&P Staff Digital Technology International in Springville, Utah, brings print and Web publishing together in its new MediaPool content-management system, which keeps all content together in one database, regardless of publishing destination -- providing a platform for multi-channel publishing.

"This unified architecture is more efficient, safer, and more streamlined. It eliminates the challenges confronting systems that rely on many fragile interfaces to connect separate print and Web databases or folder structures," DTI CEO Don Oldham said in a statement announcing the release of MediaPool. Using the Cache database, "MediaPool is a foundation that supports Web, print and mobile device publication," he added.

Through its unified database structure, MediaPool helps reduce the number of errors caused by lost or multiple versions of a story, because it need not adjust story copies one by one in separate databases or folders. Instead, each story and its content exist as a single object in the database. Built-in parent-child tracking keeps an edit history of stories as they are released to the Web or to different print editions. Rather than having completely separate lives, each version is listed as a part of the original parent story.

With built-in Internet technology, MediaPool allows quick development of dynamic pages, publishing content straight to the Web without the middleware burden, which shrinks implementation time and costs, improves site performance, and simplifies maintenance, according to DTI.

MediaPool support's DTI's AdSpeed, ClassSpeed, NewsSpeed, and WebSpeed applications and extends t he company's development partnership with Adobe. In addition to InDesign and InCopy for print, DTI said its Web solutions will feature Flash, Dreamweaver, Soundbooth and Visual Communicator integration for multi-channel publishing in its "Liquid Media" collaborative environment.

The MediaPool CMS is also being built on a reader-centric architecture model, where information about reader interests and consumption patterns will be collected and indexed. Building on the MediaPlus Circulation system, DTI is developing a view of the reader that will allow news organizations to deliver advertising and editorial content relevant to a reader's interests and consumption patterns.

Customers don't have to buy an entirely new system to benefit from MediaPool. The Liquid Media architecture enables MediaPool to host all of a newspaper's content and increase the publication and development efficiency of its Web pages by connecting existing systems to a uniform content-management database.