By: E&P Staff Digital Technology International, Springville, Utah, will supply Portuguese daily Publico, published in Lisbon and Porto, with DTI Lightning, a single solution for publishing multimedia content to any media channel.
A DTI customer for more than 10 years, Publico's 160-plus staffers already use DTI advertising, editorial and production software. Publico's Web site provides content formatted for mobile, RSS, Twitter and iPhone channels.
"DTI Lightning software will allow editors to publish content dynamically from the DTI databases to print, Web and other digital channels in a single, simultaneous operation," Publico Systems Manager Luis Paulo Oliveira said in a statement. "This will replace the need to export XML data to a separate Web publishing system, and... allow us to publish breaking news online more quickly, reduce the potential for error, and minimize our costs."
DTI Lightning provides a non-technical environment for creating and managing all print and digital content, enabling almost any element (images, video clips, audio clips, URL links) to be placed within a story, and stylizes the content to the required delivery channel -- without a need to know HTML or other code. Using the interface, users can also send different versions stories, with any changes to headline, images or content, to the print workflow. The single multidimensional database means that relationships and progress can be tracked at all times.
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