During the Indian Election, News Audiences Consumed a Wide and Diverse Range of Sources

Posted Friday, June 28, 2019 11:30 am

Subhayan Mukerjee and Sílvia Majó-Vázquez | Nieman Lab

How do Indian news audiences navigate the online news domain? Can one find patterns of audience fragmentation in the Indian media ecosystem?

At the Reuters Institute for the Study of Journalism, we recently analyzed the behavior of online news audiences in India during the 2019 general elections to understand news consumption in a unique market in the Global South that is characterized by rapid growth in internet penetration...

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During the Indian Election, News Audiences Consumed a Wide and Diverse Range of Sources

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