Dutch football magazine publisher Voetbal International kicked off its first ad-blocking campaign six weeks ago and will use the results to inform changes to its subscription model.
The publisher is seeing roughly 20 percent of its desktop traffic affected by visitors with ad blockers enabled. It had 554,000 monthly visitors on desktop in December 2015, according to comScore, and the publisher claims between 30 million and 40 million monthly pageviews, across mobile and desktop.
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