Dynamic paywalls: The latest must-have tool for publishers?

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Newswires, Hootsuite, WordPress, Trello, MailChimp ... flexible paywall? Over the past several years, subscription management and dynamic paywall providers have joined the ranks of must-have digital tools for media companies. Only, these tools aren’t designed to be used by journalists — they’re designed for product and marketing departments to improve conversion rates and drive subscriptions. 

Major publishers from The Globe and Mail to New York Magazine have chosen to build their own dynamic paywalls in house. But many others are turning to the SaaS solutions available on the market today. 

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