E&P/INMA's 58th Annual Promotion Contest Winners p.

By: Editorial Staff Altoona Mirror wins Best in Show; Oregonian of Portland wins Best in Copywriting; Spokane is Best in Graphic Design winner
PROVING THE ADAGE that size is not everything, an under 50,000-circulation paper, the Altoona (Pa.) Mirror, was chosen as the Best in Show winner for the 57th annual International Newspaper Marketing Association/
E&P Awards Competition.
The winning promotion for the 35,928-circulation newspaper, was a seven-room newspaper museum established at a local mall in honor of National Newspaper Month. Some 4,000 guests visited the museum, with several local groups scheduling tours. News staff and department heads were on hand to answer questions.
Judges said, ""This was a total newspaper promotion, the best concept to bring the newspaper's story to the public. It involved the whole community. Very creative.""
Denise Dishman, the community service/human resources director of the Mirror, wrote that the objective was to develop ""recognition for the newspaper by strengthening ties with existing readers as well as developing interest from non-readers and non-subscribers.""
The size of a newspaper's circulation, it seems, was irrelevant to winning in any category.
The Northwest Florida Daily News of Fort Walton Beach, circulation 38,098, won four first-place awards in the under 50,000-circulation category.
The Wilkes Barre, Pa. Times Leader, with circulation hovering around the 50,000 mark, won three first-place awards and two certificates of merit in the 50,000-100,000 category.
The Columbia, S.C. State, circulation 138,273, won three first-place awards in the 100,000-200,000 category.
In the over 200,000-circulation category, the Dallas Morning News won three first-place awards and two certificates of merit, and the Minneapolis, Minn., Star Tribune won one first-place award and four certificates of merit.
The Oregonian won the Best in Copywriting Award, for the second year in a row, for its ""Wasted Youth"" and ""Two by Four"" ads. The Spokesman Review won Best in Graphic Design for its ""Boycott the Recession"" campaign.
The contest recognizes and rewards the best efforts of marketing professionals to promote their newspapers. Over 1,300 entries from more than 200 newspapers were received. The winners were chosen based on elements of concept, creativity, copy, graphic design, production and results.
Winners are chosen by demonstrating the best execution of the entire marketing process: setting appropriate goals; implementing the creative products, and meeting stated objectives.
The Altoona Mirror's entry was chosen from 76 first-prize winners in 19 categories. Each category is broken into four circulation groups: under 50,000; 50,000-100,000; 100,000-200,000; and over 200,000.
A first-place winner and one or two certificate winners were chosen for each category's circulation group. Certificates will be awarded to 85 newspapers for their entries.
The judges worked in groups of three, and are listed below following the category or categories they judged.
In-Paper Promotion: Circulation, Printed Materials: Circulation, Internal Communications, Anthony Michele of the New York Post, Charlie Griner of Trans World Express, Bonnie West of Bonnie West Studio; In-Paper Promotion: Advertising, Printed Materials: Advertising, Jean Casey of Forbes Newspapers, Paul Minigello of Simon & Schuster, Ellen Lawler of Madison Square Garden; In-Paper Promotion: Public Relations, Printed Materials: Public Relations, John Campi of the New York Daily News, Rachel Witkon of Lobenz-Stevens, Sue Ognibene of USA Weekend; In-Paper Promotion: Editorial, Outside Media: Publications, Joe Kirchmyer of the Buffalo (N.Y.) News, Sue Sawyer of the New York Times Syndicates, Fran Gallagher, Business Traveler International; Outside Media: Radio, Phil Maher of the Buffalo News, Janell Teubner of WHLI, Bob Leeder of CBS Radio; Outside Media: Television, Consultant Marianne Lurie, Kathy Carson of Venet Advertising, Ben D'Amprisi of Superstock; Outside Media: Outdoor/Point of Purchase/Displays, Marketing Materials: Newspaper Research Data Books, Alexa Pollack of Reuters, Lisa Wilson of United Media, Joe Ferrara of the Hackensack, N.J. Record; In-Paper Promotions: Classified Advertising, Marketing Materials: Advertising Sales Presentations, Premium/
Incentives, Ann Gallant of Gallant Marketing, Jerry Smith of LNA, Terilynn McGovern of BPA; Outside Media: Multimedia Promotion, Susan Fletcher of Newsday, Caryn Schulman of Wunderman, Cato, Johnson, Wendy Levine of Bloomingdales; Public Relations/Internal Affairs: PR Programs and Events, Public Relations/Internal Affairs: Community Service/
Education, Eric Eberhardt of the Doylestown (Pa.) Intelligencer, Nancy Becher of the New York State Reading Association, and consultant Bobbye Goldstein.nE&P

Category #1 In-Paper Promotion: Circulation
Under 50,00050,000-100,000100,000-200,000Over 200,000
First PlaceFirst PlaceFirst PlaceFirst Place
The Post Register (Idaho Falls, ID)The Times-Leader (Wilkes Barre, PA)The Ottawa Citizen (ON)The Oregonian (Portland, OR)
Certificate of MeritCertificate of MeritCertificate of MeritCertificate of Merit
Concord Monitor (NH) Prensa Libre (Guatemala)The Greenville News (SC)The San Diego Union-Tribune(CA)
Category #2 In-Paper Promotion: Display Advertising
Under 50,00050,000-100,000100,000-200,000Over 200,000
First PlaceFirst PlaceFirst PlaceFirst Place
The Herald (Rock Hill, SC)The Eagle-Tribune (Lawrence, MA)The Wichita Eagle (KS)The Oregonian, (Portland, OR)
Certificate of MeritCertificate of MeritCertificate of MeritCertificate of Merit
The Gaston Gazette (Gastonia, NC)The Asheville Citizen-Times (NC)The Greenville News (SC)The Oregonian (Portland, OR)
Category #3 In-Paper Promotion: Classified Advertising
Under 50,00050,000-100,000100,000-200,000Over 200,000
First PlaceFirst PlaceFirst PlaceFirst Place
The Times (Gainesville, GA)The Bakersfield CalifornianThe Spokesman-Review (Spokane, WA)The Dallas Morning News (TX)
Certificate of MeritCertificate of MeritCertificate of MeritCertificate of Merit
Daily Local News (West Chester, PA) The Times Leader (Wilkes-Barre, PA)Lexington Herald-Leader (KY)The Philadelphia Inquirer (PA)

Category #4 In-Paper Promotion: Public Relations
Under 50,00050,000-100,000100,000-200,000Over 200,000
First PlaceFirst PlaceFirst PlaceFirst Place
The News-Herald (Panama City, FL)Prensa Libre (Guatemala)Syracuse Newspapers (NY)Providence Journal-Bulletin (RI)
Certificate of MeritCertificate of MeritCertificate of MeritCertificate of Merit
The Stamford Advocate (CT)The Register-Guard (Eugene, OR)Dayton Daily News (OH)Tampa Tribune (FL)
Category #5 In-Paper Promotion: Editorial
Under 50,00050,000-100,000100,000-200,000Over 200,000
First PlaceFirst PlaceFirst PlaceFirst Place
Maple Ridge-Pitt Meadows Times The Times LeaderLas Vegas Review-Journal (NV)Birmingham News/
Maple Ridge (BC)Wilkes Barre (PA)Post Herald (AL)
Certificate of MeritCertificates of MeritCertificate of MeritCertificates of Merit
The Herald (Rock Hill, SC)The Billings Gazette (MT)The Advocate (Baton Rouge, LA)New Straits Times
The Idaho Statesman (Boise)(Kuala Lumpur, Malaysia)
Verdens Gang (Oslo, Norway)
Editor&Publisher ? May 8, 1993
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Category #6 Printed Materials: Circulation
Under 50,00050,000-100,000100,000-200,000Over 200,000
First PlaceFirst PlaceFirst PlaceFirst Place
Northwest Florida Daily NewsScranton Times-Tribune (PA)Herald-Tribune (Sarasota, FL)Star Tribune
(Fort Walton Beach, FL)(Minneapolis, MN)
Certificate of MeritCertificate of MeritCertificate of MeritCertificate of Merit
Oshkosh Northwestern (WI)Times-Advocate (Escondido, CA)The Press-Enterprise Star Tribune
(Riverside, CA)(Minneapolis, MN)
Category #7 Printed Materials: Advertising
Under 50,00050,000-100,000100,000-200,000Over 200,000
First PlaceFirst PlaceFirst PlaceFirst Place
Centre Daily Times Advocate & Greenwich TimeThe Spokesman-ReviewVerdens Gang
(State College, PA)(Stamford, CT)(Spokane, WA)(Oslo, Norway)
Certificate of MeritCertificate of MeritCertificate of MeritCertificates of Merit
San Angelo Standard-Times (TX)The Register-Guard (Eugene, OR)Las Vegas Review-Journal (NV)St. Petersburg Times (FL)
Star Tribune (Minneapolis, MN)
Category #8 Printed Materials: Public Relations
Under 50,00050,000-100,000100,000-200,000Over 200,000
First PlaceFirst PlaceFirst PlaceFirst Place
Northwest Florida Daily NewsPrensa Libre (Guatemala)The State (Columbia, SC)Fort Worth Star Telegram (TX)
(Fort Walton Beach, FL)
Certificate of MeritCertificate of MeritCertificate of MeritCertificate of Merit
San Angelo Standard-Times (TX)The Billings Gazette (MT)Lexington Herald-Leader (KY)Kansas City Star (MO)
Category #9 Outside Publications
Under 50,00050,000-100,000100,000-200,000Over 200,000
First PlaceFirst PlaceFirst PlaceFirst Place
The Times (Pawtucket, RI)The Press Democrat The Florida Times-UnionThe Toronto Star (ON)
(Santa Rosa, CA)(Jacksonville, FL)
Certificate of MeritCertificate of MeritCertificate of Merit
The News-Herald (Willoughby, OH)The Florida Times-Union (Jacksonville)Rocky Mountain News (Denver, CO)
Category #10 Radio Promotion
Under 50,00050,000-100,000100,000-200,000Over 200,000
First PlaceFirst PlaceFirst PlaceFirst Place
Northwest Florida Daily NewsBridgewater Courier-News (NJ)The Fresno Bee (CA)The Dallas Morning News (TX)
(Fort Walton Beach, FL)
Certificate of MeritCertificate of MeritCertificate of MeritCertificates of Merit
Yorktown This Week & Enterprise The Gazette (Cedar Rapids, IA)The Morning News Tribune Richmond Times-Dispatch (VA)
(SK)(Tacoma, WA)
Tampa Tribune (FL)
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Editor&Publisher ? May 8, 1993
Category #11 Television Promotion
Under 50,00050,000-100,000100,000-200,000Over 200,000
First PlaceFirst PlaceFirst Place First Place
The Herald (Rock Hill, SC)The Bakersfield CalifornianGlasgow Herald (Scotland)The Miami Herald (FL)
Certificate of MeritCertificate of MeritCertificates of MeritCertificates of Merit
Daily Press (Victorville, CA)The Gazette (Cedar Rapids, IA)The Washington Times (DC)The Dallas Morning News (TX)
The Morning News Tribune The San Diego Union-Tribune
(Tacoma, WA)(CA)
Category #12 Outdoor/Point-of-Purchase/Display
Under 50,00050,000-100,000100,000-200,000Over 200,000
First PlaceFirst PlaceFirst Place First Place
Le Droit (ON)The Times Leader Las Vegas Review-Journal (NV)San Francisco Examiner (CA)
(Wilkes Barre, PA)

Certificate of MeritCertificate of MeritCertificate of MeritCertificate of Merit
Naples Daily News (FL)The Newcastle Herald (Australia)Beacon Journal (Akron, OH)Star Tribune (Minneapolis, MN)
Category #13 Multi-Media Promotion
Under 50,00050,000-100,000100,000-200,000Over 200,000
First PlaceFirst PlaceFirst Place First Place
The Post Register (Idaho Falls, ID)Reading Eagle, (PA)The State (Columbia, SC)San Francisco Chronicle (CA)
Certificate of MeritCertificate of MeritCertificate of MeritCertificates of Merit
Le Droit (ON)Portland Press-Herald (ME)Le Soleil (Quebec City, QC)Democrat & Chronicle
(Rochester, NY)
The Dallas Morning News (TX)
Times Publishing Co. (Erie, PA)
Category #14 Newspaper Research/Data Books
Under 50,00050,000-100,000100,000-200,000Over 200,000
First PlaceFirst PlaceFirst Place First Place
The Tuscaloosa News (AL)Journal Star (Peoria, IL)Worcester Telegram & Gazette (MA)The Orlando Sentinel
Certificate of MeritCertificate of MeritCertificate of MeritCertificate of Merit
Centre Daily Times (State College, PA)The Register-Guard (Eugene, OR)The Gazette (Montreal, QC)San Francisco Newspaper Agency (CA)
Category #15 Advertising Sales Presentations
Under 50,00050,000-100,000100,000-200,000Over 200,000
First PlaceFirst PlaceFirst Place First Place
Northwest Florida Daily News The Idaho Statesman (Boise, ID)Worcester Telegram-Gazette (MA)The Hartford Courant (CT)
(Fort Walton Beach, FL)
Certificate of MeritCertificate of MeritCertificate of Merit
The Times Tribune (Scranton, PA)San Antonio Express-News (TX)El Nuevo Herald (Miami, FL)
Editor&Publisher ? May 8, 1993
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Category #16 Public Relations Programs and Events
Under 50,00050,000-100,000100,000-200,000Over 200,000
First PlaceFirst PlaceFirst Place First Place
Altoona Mirror (PA)Bucks County Courier TimesLexington Herald-Leader (KY)The Denver Post (CO)
(Levittown, PA)
Certificate of MeritCertificate of MeritCertificate of MeritCertificates of Merit
Pottsville Republican (PA)Duluth News-Tribune (MN)Asbury Park Press (NJ)The Toronto Sun (ON)
The Sacramento Bee (CA)
Category #17 Community Service/Education
Under 50,00050,000-100,000100,000-200,000Over 200,000
First PlaceFirst PlaceFirst Place First Place
The Montgomery Advertiser (AL)The Repository (Canton, OH)Syracuse Herald-Journal (NY)St. Louis Post-Dispatch (MO)

Certificate of MeritCertificate of MeritCertificate of MeritCertificates of Merit
The News-Gazette (Champaign, IL)The Times Leader (Wilkes-Barre, PA)The Gazette (Montreal, QC)The Sacramento Bee (CA)
Fort Wort Star-Telegram (TX)
Category #18 Internal Communications
Under 50,00050,000-100,000100,000-200,000Over 200,000
First PlaceFirst PlaceFirst Place First Place
Oshkosh Northwestern (WI)Reading Eagle Company (PA)The State (Columbia, SC)The Dallas Morning News (TX)

Certificate of MeritCertificate of MeritCertificate of MeritCertificate of Merit
Pottsville Republican (PA)The Ledger (Lakeland, FL)Lesher Comm. (Walnut Creek, CA)The Columbus Dispatch (OH)
Category #19 Premiums/Incentives
Under 50,00050,000-100,000100,000-200,000Over 200,000
First Place First PlaceFirst PlaceFirst Place
Naples Daily News (FL)Duluth News-Tribune (MN)The Advocate (Baton Rouge, LA)St. Petersburg Times (FL)

Certificates of MeritCertificate of MeritCertificate of MeritCertificates of Merit
Centre Daily Times (State College, PA)Sioux City Journal (IA)The London Free Press (ON)The Orange County Register (CA)
Merced Sun-Star (CA)The Toronto Sun (ON)
Star Tribune (Minneapolis, MN)
Best In Show, Copywriting and Graphics
Best In Show Best In CopywritingBest In Graphic Design
Altoona MirrorThe Oregonian The Spokesman-Review,
Altoona, PAPortland, ORSpokane, WA