By: Roger Yu | USA TODAY
Bloomberg L.P.'s attempts to present a more consumer friendly face for its news offerings took a big leap Tuesday when it named a new editorial czar.
The appointment of John Micklethwait, editor-in-chief of The Economist, to replace Bloomberg's undisputed newsroom boss Matthew Winkler signals a hard — though not entirely surprising — pivot toward a new corporate culture that would vigorously pursue diversity of products beyond catering to the elite of the financial world.
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