Editorial: New Blood Pumps Life Into Heart Of Newspaper Industry

By: Jeff Fleming

Tic, tic, tic … It’s not a countdown to doom; it’s a heartbeat, and it’s pulsating stronger and faster than ever before. Need a lift? Feeling hopeless? Want a shot of adrenaline? You’re in luck: Our “25 Under 35” feature will give your goose bumps goose bumps.

Twenty-five of newspapers’ brightest young stars — tough, inventive, resourceful, resilient, and armed with state-of-the-art technology are bravely marching to the frontline of the new media battlefield. Their itchy trigger fingers are ready to fire and their sites are set on success — and the best news is, these publishing commandos are on our side.

Evolution and change translates to new life and unexpected challenges; it does not mean death and destruction. The newspaper industry’s new breed understands this, and they refuse to listen to the fortune-teller choir singing the boo-hoo newspaper blues. Unfazed, they’re moving full speed ahead with new ideas and solutions. The young leaders of tomorrow are making a huge impact today, and newspapers are tapping into their energy and reinventing themselves — the revolution has begun and losing is not an option.

What’s encouraging about this youthful brigade is their acceptance and understanding of continuous change, coupled with determination and high technological IQ. They know every newspaper market is unique, they don’t discriminate against print, and they don’t believe digital is the only salvation for success.

What’s also encouraging is that these young minds are well educated and prepared for tomorrow’s world. Our college and university J-schools are not only keeping pace with change, they’re reaching forward and inspiring graduates to think ahead.

Rex Barber, 31, assistant news editor/online for Johnson City Press coordinated a 100-page magazine insert, coupled with a three-part online documentary. Marrying CYMK and RGB into a harmonious relationship, a match made in revenue heaven.

Thirty-three million unique visitors in a seven day span — impressive numbers any publisher would be proud of, and numbers Zak Keefer, 26, digital reporter/content producer for the Indianapolis Star helped compile using stories, videos, and photos in print and online coverage of Super Bowl XLVI.

These are just two examples of the new blood pumping into newspaper veins — a transfusion that is re-energizing a tough old profession. You’re gonna love these guys.