Editorial Unease Rises As Content Ad Links Proliferate

By: Josh Sternberg | Digiday

On The Atlantic’s website, there is a sophisticated piece about the philosophical and moral implications of Obamacare. At the bottom of the page, there are links to other articles from “around the Web.” You would be forgiven for thinking they might be in the same ballpark as the piece that precedes them. But they’re not even in the same game: These are pieces with titles like “14 Famous Couples Time Forgot (But We Never Will)” or “The Latest In Gray Hair Solutions.”