AllianceBernstein has launched a suite of redesigned Websites powered by Methode technology from EidosMedia. The New York-based global investment management firm's purpose was to improve asset-management clients' ability to access information and explore in-depth research.
The new portal, AllianceBernstein.com, encompasses a suite of Websites, each tailored to a particular investor group, allowing editors to highlight research, opportunities and products relevant to clients with varying needs in different world regions. The new Website serves private clients. Next year, the redesigned site will be extended to retail clients worldwide.
The new Website offers more interactivity, including greater use of information graphics and Webcasts, features microsites focusing on topical investment opportunities, and provides an easy way to find and compare the firm's range of investment services.
EidosMedia's Methode enables AllianceBernstein to publish simultaneously to multiple Web, print and mobile distribution channels. The system allows the site editors to post content to without production support.
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