By: E&P Staff Defying the recent slumping circulation levels of paid Spanish-language dailies, El Diario La Prensa in New York City said Monday its circulation increased 5.8% daily and 8.4% on Sunday in the six months ended Sept. 30 compared to the same period in 2005.
El Diario also said Scarborough Research 2006 R1 reported that its readership increased 25% year-over-year. The paper has more than 266,000 daily readers, according to Scarborough.
El Diario La Prensa said its was 53,090 copies daily, up from 50,151 in September 2005, and 36,712 copies on Sunday, up from 33,859.
"While the newspaper industry in general is experiencing slow or even negative growth, and some general market papers have plunged, our daily and Sunday circulation increases are a testament to our 93-year tradition of journalistic excellence," El Diario President and CEO Rossana Rosado said in a statement.
Several Spanish-language dailies have converted to free distribution in the last year. Two other paid Spanish-language dailies reported down circulations in the recent Audit Bureau of Circulations FAS-FAX. The nation's largest Spanish-language dailiy, La Opinion in Los Angeles, slipped 2.5% to 121,572 in daily circulation, while El Nuevo Herald, published by The Miami Herald, dropped 2.8% to 83,178.
In 2006, El Diario La Prensa was the co-winner of the Jose Marti Prize as best Spanish language daily newspaper in the U.S.
"In addition to our investigative reporting, this year we also had the most comprehensive coverage of the 2006 FIFA World Cup in the New York area and the most dynamic coverage of the Latin Grammy's for the Hispanic print audience," said Rosado.
El Diario La Prensa is owned by ImpreMedia LLC, the biggest Spanish language newspaper publisher in the U.S.
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