El Pais Owner Prisa Media Built a Brand-Safety Tool to Reassure News-Wary Advertisers

Posted Monday, April 29, 2019 11:00 am

Jessica Davies | Digiday

Monetizing hard news has always been a thorn in the side of general-news publishers. For some advertisers, appearing next to a negative news article that describes a nasty terrorist attack or leans too much to one side of a polarizing political debate, will always be a hard no.

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El Pais Owner Prisa Media Built a Brand-Safety Tool to Reassure News-Wary Advertisers

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