Email Newsletters Have a Measurement Problem

Posted Monday, November 21, 2016 7:46 am

Lucia Moses | Digiday

Publishers are having a love affair with newsletters. Their ability to give a direct line to readers provides a handy bulwark against Facebook. Traditional publishers are pouring resources into them, like The New York Times, with its 12-person newsletter staff and others that have appointed newsletter “editors.”

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Email Newsletters Have a Measurement Problem

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